Websites are becoming more cutting edge and advanced than ever before. You have 7 seconds to grab a website visitor’s attention, the foundation of great website design is to use the 7 second test to evaluate the functionality of a website and whether a new visitor would know what the website does within the first seven seconds. Web design is now all about pioneering and trying daring new ideas to engage users and lead to more conversions. I suggest the 5 design trends guaranteed to engage users attention and retain it.

1. Bold Typography & Call to Action Copywriting

Turn visitors into leads with bold typography, large impactful fonts and call to action copywriting, this can really grab the attention of your site user. Your website should be focused and optimised to turn visitors into leads. The days of online brochures are over, websites are powerful tools to get more leads, retain and engage with existing clients and not to mention gain insight into target audience A clear call to action telling website visitors where to go to make a purchase, fill out a contact form, or any other additional action you would like them to perform. A clear message with a call to action is a critical aspect of making sure your website is successful.

Use these 8 call-to-action examples to inspire your next design;

2. Interactive Backgrounds

Astute brands today know that video is a critical element of a successful and engaging website, displays a brand style, creates a mood, and even leads the user through your brands story. Interactive branded video backgrounds and integrated animations give brands a powerful tool to bring life to a website and engage visitors as well as traditional illustrations, parallax scrolling and more. It must be bold, relevant to your business and audience’s needs without creating complications.

3. Minimalist Designs-Better User Experience

“Less is more.” Apple is a key example of using minimalistic designs that are effective in creating an enjoyable user experience. The simpler, the less your target audience will have to think about. When designed with the user in mind, a simple website will deliver what the audience needs allowing users to naturally focus on the intended message without getting distracted by other things.

4. Responsive Design-Building for Mobile First

According to Google: “Every day, people are becoming more reliant on their smartphones to help make last-minute purchases or spur-of-the-moment decisions. In fact, smartphone users are 50% more likely to expect to purchase something immediately while using their smartphone compared to a year ago.” Lisa Gevelber VP, Marketing for the Americas at Google

Building for mobile first is so much more than ensuring it has a responsive design that adapts to whatever screen your audience is using. It also involves creating designs that are based on understanding micro-moments. Micro-moments are the key reasons why a consumer would reach for their mobile device: “I want to know.”, “I want to go.”, “I want to do.”, “I want to buy.”

Here are a few websites with inspiring micro-moments, animation and user journey experiences;

Ocean School Website

Red Planet | Case Study Website

Eddie Lobanovskiy

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